Chris Ducker, Senior Director of global proposition strategy at Sungard Availability Services discusses the skills challenges business...
Brandtone is a mobile marketing specialist that successfully uses the ubiquity and intimacy of mobile phones to engage with 100s of millions of consumers worldwide. It creates tailored, highly effective mobile campaigns to promote its customers’ brands, such as Carling, Dove, Knorr and PepsiCo. Brandtone needed a robust, scalable infrastructure with around-the-clock availability and the ability to handle sudden bursts in data.
When relocating its hosting services from London to Dublin, Brandtone put its managed hosting contract out to tender to five major cloud vendors. Sungard AS was ultimately awarded the contract to provide resilient and secure cloud services.
Neil Flanagan, Chief Technology Officer for Brandtone, explains, “We wanted a technology partner who was able to understand our business very well. Having safe hands running our IT systems is fundamental. The whole business depends on it. Sungard AS came top of the list for a number of reasons – reputation and track record among them. Their responses to our questions convinced us they were more than capable of meeting our complex web hosting requirements. Another reason was that we recognised from the very beginning we would need geographically dispersed failover sites and Sungard AS was able to offer us that combination of a local and global presence.”
All-time™ availability is critical to the viability of Brandtone’s business. “When a major brand marketing campaign co-ordinated on TV and online launches it can trigger really high peak traffic – so we have to be ready and able to cope with sudden demand spikes for data”
The flexibility of Sungard AS’ cloud environment has been crucial in accommodating Brandtone’s phenomenal growth rate. “There’s no doubt we’re a demanding client. We’ve gone into 12 new countries in the past 18 months. This level of aggressive growth requires constant adaptability and responsiveness from Sungard Availability Services. I’m happy to say they’ve risen to the challenge. I consider them a trusted partner.”